One of the worst parts of my job is taking calls from authors who are nearly in tears.
They
all sound similar. They have spent an inappropriate proportion of their
income on writing, publishing, and marketing their eBooks, and they
don't have any revenue to validate the spending.
"What do I do now?" I frequently hear.
I
wish every single author on this planet that wants to publish an eBook
would talk to me before beginning. I'd have a few questions for them.
You should ask yourself these questions, to avoid an entrepreneurial
seizure combined with writers inspiration.
Writing an eBook is
hard work. Well, if you haven't been exposed to the efficient systems.
Marketing an eBook is a tough job itself. This is where most writers get
lost. They love the technical part of self-publishing, the writing, but
they seize up on their managerial and entrepreneurial duties.
If
you cannot provide an answer to the following questions, you should NOT
be writing an eBook because there is a high probability that you will
not be able to sell the book.
The following are the questions I ask myself before beginning a new piece of work:
1.
What is the purpose of this eBook? Give a one sentence answer to this
question. DO NOT make the purpose of the book anything about you, make
the emphasis on the reader. The purpose of the ebook is not to provide
you with additional income, the purpose of the ebook is to inform the
reader on XYZ.
2. Who is the target market for this eBook? This is
so important, as every good copywriter knows. If you don't know your
target audience, their demographics, education level, etc, why are you
even bothering to self-publish this amazon kindle eBook? Defining your
target market in the beginning aids you in writing clearly, as well as
being persuasive. You are more persuasive because you are able to write
directly "to them," instead of a broad general audience.
3. Why
should people spend time and money on this eBook? Provide a short
answer. A lot of people will be asking you this question, and you need
to be able to blurt it out quick, while you still have their attention.
4. Is your price set correctly?
Can the people in your target market, afford to purchase this eBook? They may not be able to. Do not choose a target market that has no money to spend.
Can the people in your target market, afford to purchase this eBook? They may not be able to. Do not choose a target market that has no money to spend.
5. Other than Amazon, where can you sell your book?
For this, you again, need to research your target market. What media does your target audience interact with on a regular basis? What professional associations are they a member of? Do they subscribe to any newsletters? Is their a hobby they all participate in?
For this, you again, need to research your target market. What media does your target audience interact with on a regular basis? What professional associations are they a member of? Do they subscribe to any newsletters? Is their a hobby they all participate in?
6. What areas do you have expertise in, that are directly related to the topic of your eBook?
Expertise is what builds up your credibility. This is crucial when it comes to marketing your eBook.
Expertise is what builds up your credibility. This is crucial when it comes to marketing your eBook.
7. If you are not an expert, how do you become an expert?
Join a couple trade organizations related to your topic. Speak on the topic at a local university.
Join a couple trade organizations related to your topic. Speak on the topic at a local university.
8. What additional products or services can you bundle with the eBook?
If your not in it for the money, you can skip this. But really, you should generate revenue, at least to fund your self-publishing career. Now, if you would like to maximize your revenue, you will want to bundle your eBook with other forms of media. You could combine the eBook with some video, audio, or software, or all three, to add-value and warrant a higher price.
If your not in it for the money, you can skip this. But really, you should generate revenue, at least to fund your self-publishing career. Now, if you would like to maximize your revenue, you will want to bundle your eBook with other forms of media. You could combine the eBook with some video, audio, or software, or all three, to add-value and warrant a higher price.
9. How much do you know about marketing an eBook?
If you are unsure, start learning IMMEDIATELY. Sign up for the eBook Creator Masters Program and become a pro at utilizing the promotional techniques outlined in the course.
If you are unsure, start learning IMMEDIATELY. Sign up for the eBook Creator Masters Program and become a pro at utilizing the promotional techniques outlined in the course.
Do not wait until your eBook is
finished to begin promoting it. You will need to consider many things
before you publish, but these questions are a great place to start.
Jordan Cadrin is the Director of Operations at Cadrin Capital
Ventures. He is a member of SPAWN and AWP. He is also the creator of the
most comprehensive eBook creation, marketing, and publishing program
online. Discover how to create an ebook for amazon kindle, while increasing revenue and generating interest in your book by visiting http://www.ebookcreatormasters.com
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