Pay-per-click advertising is considered one of the most used digi-marketing methods available to marketers worldwide. It services a wide range of clients including small and medium sized businesses to Fortune 500 companies. If you are still starting your digital marketing campaigns or if you just want to know what Pay-per-click advertising (or PPC) is then here is a short overview.
What is PPC?
In a nutshell, PPC is a strategy wherein advertisers strategically place ads on websites or search engines. In order for PPC to work, you must practice some strategies and techniques. For PPC advertising using search engines for example, you must generate the right keywords for your business. These keywords (as the name implies) will be the key to the success of your strategy.
How does it work?
If you look at traditional (and some modern) advertising methods companies pay a flat timed fee for a certain advertisement. For PPC, advertisers just pay for every person who clicks on their link on search engines. This just means that you can cut your advertising costs significantly with PPC. You basically "bid" on keywords that are related to your website/business and the cost varies depending on the keyword itself and a ton of other factors.
Why PPC?
There are quite a number of advantages with using PPC. Here is a simple list of the reasons why some companies favor PPC over other digital marketing methods.
- Total Control - PPC allows advertisers total control over the campaign. You will be given power to monitor and make changes on the cost, placement and creation of every ad campaign.
- Cost - PPC works for companies with ample budget but can also be used by people who have a very tight budget. You will only pay for the traffic that you receive through the campaign so you will never have to worry about paying for nothing ever again.
- Speed - Setting up a PPC campaign takes less than a few minutes to an hour. You will immediately see results from your campaigns within minutes of it going live.
- Focus - PPC provides you a feature where you can position your ad so as to reach your target audience with pinpoint accuracy. Compared to other forms of advertisement, it is a much focused strategy.
- Tracking - You can easily track everything on your PPC campaign. From raw data, cost and other metrics, you can rest assured that data will be available on-demand for those changes.
PPC Tips for Starters
- Always install Google Analytics on your websites. People sometimes disregard this considering it is unnecessary or its too much work. Believe me, it is worth every single second you spent installing it and more. Google Analytics is a good way for you to track and record visitors on your site. It will also give you an idea on the behavior of your visitors. If you pair it with Google AdWords, you can create a powerful campaign that will surely fit your needs.
- In order to maximize your PPC campaign, make sure you can find that "unique thing" that separates you from your competition. Remember that PPC is all about keywords and the ad itself.
- If you think PPC is too much for you then get somebody who does it for a living. I know that this may be a bit unnecessary to some but having a pro is sometimes the difference between success and failure. You can always try your luck in PPC but if everything else fails, call in the big guns and you will never regret it.
Hi, My name is Joseph Segatto Jr and I am a mentor and coach to online business entrepreneurs. I see myself as a solution solver. I am a husband and small business owner. I work on helping people of all walks of life to succeed in their own online business, achieving their goals and dreams in life. I have a special interest in social media marketing and personal branding. Should you need assistance or guidance in how to get your business off the ground please do not hesitate to contact me and let's talk. I can be reached at josephsegattojr@gmail.com or contact form at JosephStyleSuccess.com
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