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Monday 5 August 2013
Strategic Traffic Building
If you have an online business or are thinking about starting one, then you're already familiar with the idea that traffic to your web site is probably the most important marketing activity that you can engage in. What is particularly interesting, however, is just how little good information there is on how to do this. In fact, the trend is to expect greater results from doing less of what is known to work. Unfortunately, for those who buy into this, it's just wishful thinking. In this article, I want to go back to just one of the fundamental principles and look in greater depth. Online, the smartest thing that you can to build traffic to your web site is to increase the size of your web footprint. This is more important than SEO, keyword density, LSI, inbound links, and so on. Those things things have limited use. They can be a little bit effective, but not much. (In fact, the first three can do more harm than good, but I'll have to save that discussion for another article.) Inbound links can be effective, but if you concentrate on increasing your web footprint, then the links will come. But if you focus your time and energy on getting them, without having the footprint, then it will all have been a waste of time. The most efficient and effective way to build traffic to your web site, however, is to be seen everywhere. And that means that that is where you must devote your time and attention. So how could you do that. What would a plan for making your web site well known on the Web look like? There are an infinite number of possibilities, but here are a few to think about. You could have post to your own blog, guest blog on a couple of other sites, and write articles for a directory. Let's say you wrote one a day for each. That would be 20 pieces of new content every week. Most people don't do a quarter of that. And the posts wouldn't need to be excessively long. Most of your visitors won't have the time to read a lot of text anyway. 400-500 words is ample. You could add social media to that mix. Let's say that instead of guest blogging, you created a podcast. Then you could make it available for smartphones. How long do you think it would take you to create a 5-minute recording? Or, you could create a virtual television channel, and use video to promote yourself through it. Make a list of five tips you want to talk about; discuss each for three or four minutes, add and introduction and some closing remarks, and you have a 20 minutes recording. If you want to build traffic for your online business, then you have to help people to find you. By the way, if you would like to learn more about how to build your list so that you can make your online information business grow, then download my free eBook: Create an Online Information Business Article Source: http://EzineArticles.com/?expert=Bruce_Hoag Article Source: http://EzineArticles.com/7906891
General Information on Traffic Generation
It is quite easy to get a website up and running. You would just need an objective and a suitable developer to work on it. Then buy a domain name and off you go on your cyber spree. However, the truth is getting your website to really work is pretty complex. Amongst other things, your primary concern would be traffic generation. Traffic generation is basically getting visitors for your website. It might seem to be an easy job; however, in reality, it is the nightmare of every website and blog owner. The truth is that traffic generation is necessary because everyone is here for making money. Earning money without having a substantial amount of traffic is impossible. Traffic generation is possible with a number of ways and most of them require investments from your side. Paid traffic generation methods are considered as most effective, however, the nonpaid methods can also be used for driving traffic to your webpage. Google AdWords campaign is the main paid method for traffic generation where the Google AdWords account is used to run a campaign to for traffic generation. You can also expand beyond Google and try other PPC search engines. It will also be less expensive to run your campaign. MSN Adcenter and Yahoo are as good as Google and a whole lot cheaper. Banner advertising is another form of paid traffic generation where banners, buttons, rich media advertising, skyscrapers, etc are a great option. Google AdWords account can be safely used for all these. Press releases are another great option where you send out press releases. A single press release has the potential of reaching thousands of users. This publicity is going to cost you some money, but will guarantee results in the form of more traffic and radio and television appearances. You can also target specific groups through a rented list and send postcards, etc to them through email. On the other hand, traffic generation is also possible completely free of cost. Over the longer term, these free traffic generation methods are considered more effective. Articles are one such method that has a lasting impact on the number of visitors you get. You can write articles about the subject with appropriate keywords and submit them to different article directories. This automatically generates more visitors as well as increases the ranking of your webpage in search engines. A blog is another great way to direct traffic to your website, which is very cheap to free. Content rich articles on your blog will do wonders to the traffic you get. Since blogs have an ever-increasing popularity, there is no way this is not going to work for you as long as you put forth the effort. Trading links is also a good option, which is again free of cost. Commenting on high traffic blogs and including links to other blogs on your posts is surely getting you to the top. Viral videos on YouTube and affiliate programs are also free ways of getting more traffic. Traffic generation is difficult, but is not impossible. With the right kind of strategy and approach, any business can do that. Do you want top of the line Business/Marketing Tips for free? Visit my site for unbelievable "free" offers and even register for an email when new information is posted. http://www.JeremyABarker.com See you there! Article Source: http://EzineArticles.com/?expert=Jeremy_A_Barker Article Source: http://EzineArticles.com/7911848
What Are Print Management Companies?
Strategic Tips That Ensure You Successful Banner Advertising
Is Social Media Killing Email Marketing?
You will hear a few people suggesting that email marketing is dead. That no one opens emails and with the new Google email category feature in place email marketing is set to decline even further. In this article I am going to discuss why I believe this is not true. Email marketing is still very much alive and I believe that it is becoming more and more important as the tool for building relationships with customers and prospects. Marketing is all about building relationships and the big presence of social media has been perceived as the place to go to build relationships! What better place to be sociable than a social network! However, there are a few very important things to consider and they lead me to believe that email marketing is still the best way to build lasting relationships. There are problems with social media and I shall mention a couple. Distraction Being a social platform the purpose is to create a social buzz and presence and this means that there are so many distractions that can drain your time and marketing effectiveness. If you ignore the distractions and keep to your plan then you will be seen as not interacting and potentially only interested in promoting yourself. If you do get involved and start interacting then you become a slave to the social buzz. It is extremely difficult to do both yourself. If you are attracting global prospects then it is even more difficult to keep a presence on social media 24/7! You really have to outsource it. That then begs the question - who is building the relationship with your prospects? You or someone else? An email campaign is personal. It is you talking to your individual subscriber. No distractions. Who Owns It? The other aspect about social media is that the owner can change the rules at any time. They can ban you or delete your account at will. Since it is a free platform to use it is therefore designed for the purpose of the owner. Email marketing is different. You pay for an autoresponder account and as a customer you command a service for your purposes. Is Email Marketing Dead? Is your email campaign worth something to your subscriber? If you are using your email campaigns for promotion only then you will find that people unsubscribe or they don't bother to open your emails. So you assume it doesn't work any more. In fact email marketing is still extremely effective if you use it for building relationships and providing value to subscribers. If you provide personal help and interact with your subscribers then you will discover that email marketing provides a much more effective means of communication for both you and your prospects. By the way do you dream of earning a sustainable income online? If so then download my brand new free eBook on how to maximize your profits with super fast product creation: Guaranteed ACTION Plan Or visit My Blog for more step by step help. Article Source: http://EzineArticles.com/?expert=Kay_Franklin Article Source: http://EzineArticles.com/7898771
How To Write Copy That Convinces
I found a great quote today by Robert B. Fleming, he said: There must be some reason why a man must be convinced, while a woman must be persuaded. So what's the difference? Well, I'll let you decide. Today I want to show you something you'll love. If you eliminated all the motives I gave you in an earlier article. You'll be left with a short list of ten or so. Today what I want you to do is ask yourself this question for every motive left on your list. "If this motive were fully experienced by my prospect, would it lead them to buy my product?" As an example, let's say you sell upmarket clothes to women who earn £30k a year or more and these are the motives left on your list. Be In Fashion - Be In style - Be Liked - Be Loved - Be More Beautiful - Be Popular Be Praised and Admired - Be Proud of Possessions - Be Sociable - Be Successful -Be up to Date Enjoy Exotic Tastes - Enjoy Health - Express a Personality - Express Creativity Feel Important - Gain Confidence - Gain Pleasure - Gain Self-Respect - Gain Social Acceptance You look at each motive and ask the question: "If this driver were fully experienced by my prospect, would it lead them to buy my product?" For Example: To be in fashion. Would that be a yes answer? Probably. If so you keep it in the list. Do that with the remaining motives and you may end up with a list like this... Be In Fashion Be In style Be Liked Be Loved Be More Beautiful Be Praised and Admired Enjoy Exotic Tastes Express a Personality Feel Important Gain Confidence Gain Pleasure Gain Social Acceptance Now you have this list, what next? Rank them on a scale of one to five. One is the lowest, five the highest. Then put them in the order of importance based on that scale. When you've done that you'll know what to focus on first in your copy, and in what order these motives appear. So, you may ask, what is copywriting? It is the gentle art of weaving these motives throughout your copy. Can you see how easy this is? Plus how effective it will be once you write like this? Give it a go and I think you'll be amazed at your responses. Also you can use other ways of boosting responses that are easy and fun. You can explore these and more... If you love resources then you can go to http://writelikethemasters.com/free-tools/ Clive Cable is the partner of http://www.writelikethemasters.com an innovate way to write better copy without working hard or taking expensive copy-writing classes Article Source: http://EzineArticles.com/?expert=Clive_Andrew_Cable Article Source: http://EzineArticles.com/7888778
How Blog And Email Marketing Differ
A lot of people want to lump blog marketing and email marketing together. Even though they have some similarities, they are different. The way you market your product or service is different depending on whether you are using your blog or sending an email to your list. Some people use both forms of marketing while others only use one. When you use your blog to promote a service or product it is called blog marketing. You use your blog to get the word out about a product that you are recommending. You need to attract traffic to your blog so people can see the product you are selling. There are many ways to drive traffic to your blog. You can exchange links with other relevant blogs. You can also leave comments on relevant blogs with a link back to your blog with the hope that people will come visit your blog. You can also use paid advertising. You need to ensure that you are constantly providing new content on your blog so you will continue to attract repeat visitors. When you send an email to your list describing a product or service then you are doing email marketing. You can get people on your list by offering a free give-away in exchange for their email address. Typically, you will put links to your products and affiliate links in your email. In order to retain the people on your list, you need to provide great content to your list as well. You can provide free resources, free books, relevant news or free tools to your list to keep them engaged. Even though blog marketing and email marketing are similar, there are many differences. When you are doing blog marketing, you include what you are selling in your blog post. For email marketing, you send an email to your list. People are part of your list because they have opted in based on some give-away that they received in exchange for their email address. With blog marketing, the people have to come to you to see the offer. With email marketing, you send the offer to your prospects. Whether you want to employ blog marketing or email marketing, you can achieve the goals you have set. There is work associated with both methods and this is not a "get rich quick" scheme. Online marketing takes persistence and consistency. If you continue to offer value to your customer, more visitors will visit your blog and more people will join your list. Visit The Online Newbie if you are interested in learning more about Adrienne Dupree or starting an online marketing business TODAY to get out of the rat race, take control of our own destiny and stop trading time for dollars. Article Source: http://EzineArticles.com/?expert=Adrienne_Dupree Article Source: http://EzineArticles.com/7910717
How Blog And Email Marketing Differ
A lot of people want to lump blog marketing and email marketing together. Even though they have some similarities, they are different. The way you market your product or service is different depending on whether you are using your blog or sending an email to your list. Some people use both forms of marketing while others only use one. When you use your blog to promote a service or product it is called blog marketing. You use your blog to get the word out about a product that you are recommending. You need to attract traffic to your blog so people can see the product you are selling. There are many ways to drive traffic to your blog. You can exchange links with other relevant blogs. You can also leave comments on relevant blogs with a link back to your blog with the hope that people will come visit your blog. You can also use paid advertising. You need to ensure that you are constantly providing new content on your blog so you will continue to attract repeat visitors. When you send an email to your list describing a product or service then you are doing email marketing. You can get people on your list by offering a free give-away in exchange for their email address. Typically, you will put links to your products and affiliate links in your email. In order to retain the people on your list, you need to provide great content to your list as well. You can provide free resources, free books, relevant news or free tools to your list to keep them engaged. Even though blog marketing and email marketing are similar, there are many differences. When you are doing blog marketing, you include what you are selling in your blog post. For email marketing, you send an email to your list. People are part of your list because they have opted in based on some give-away that they received in exchange for their email address. With blog marketing, the people have to come to you to see the offer. With email marketing, you send the offer to your prospects. Whether you want to employ blog marketing or email marketing, you can achieve the goals you have set. There is work associated with both methods and this is not a "get rich quick" scheme. Online marketing takes persistence and consistency. If you continue to offer value to your customer, more visitors will visit your blog and more people will join your list. Visit The Online Newbie if you are interested in learning more about Adrienne Dupree or starting an online marketing business TODAY to get out of the rat race, take control of our own destiny and stop trading time for dollars. Article Source: http://EzineArticles.com/?expert=Adrienne_Dupree Article Source: http://EzineArticles.com/7910717
Saturday 3 August 2013
5 Questions and Answers To Grow Online Business
To do successful online business, it is important to clear certain facts & figures. Here, I have taken 5 most common, yet important questions related to online business growth and have answered them in the easiest & simplest way. Have a look at them and find what your business requires to become successful.
1st Question: Before setting online store, what does small business owners must know?
The very first aspect that every business owner must know is whether a niche is created and product line is established or not. It is important to do thorough research work on the products/services and then go ahead with a proper planning. For example- if you are into clothing business and planning to launch an online store, then start with research on the products, competition, and target market. In present world, there are countless online garment retailers, who have already established a strong foothold in the market, so if you have to match with the competition, make sure that your product line is unique otherwise this place would ideally not get you good profits.
Secondly, you ought to be ready with the technical resources like, platform choice, payment systems, analyzing sales, & tracking clicks. Along with this, to check SEO efforts & manage social media profiles is also important.
2nd Question: How should I go ahead with website designing?
To design e-commerce websites, it is good to take help of website designers, who have a real experience in this domain. The look and feel of the website plays a very crucial role in online business. The designing & structuring matters a lot on the user's experience, therefore, make its usage, navigation, & checkout as simple as possible.
Tip: Once you are ready with your e-commerce site, you have to make sure that you 'test it', 'test it', & 'test it'.
3rd Question: Is PayPal a workable option for money collection?
PayPal is a trusted payment system and there is no harm in getting started with it. It easily integrates with websites and in fact, users trust its payment system.
4th Question: After set up, what should be done to promote the online store?
Marketing is a simple solution to promote the online stores. Here SEO and social media marketing is what you have to concentrate upon solely. However, remember that you have to focus on solid SEO strategy; otherwise, the competition would kill your business. It is important to develop a strategy that focuses on long-term revenues other than short-term profits.
5th Question: Is there anything important that i must know before starting online business?
You will get customers at your e-commerce site only when they will get a good deal. For e-commerce sites, e-mail marketing holds great potential, so use it completely. Whenever a customer buys from your site, save their contact information, as it would help you in growing, send a message of thanks, ask for product feedback, or send them coupons, and this would aptly work.
Kritika is a young avid blogger having an expert hand over SEO writing and web content. Working as a creative writer with Innomax Media-Singapore, she has written several articles & blogs on topics like Website designers, web development, search engine optimization, mobile application development, E-commerce websites, social media marketing and other online marketing activities.
Article Source: http://EzineArticles.com/?expert=Kritika_Harjai
Article Source: http://EzineArticles.com/7890761
Generating Passive Income From A Newly Launched Website: Mistakes You Must Avoid
Most webmasters are making a decent passive income from their websites and blogs. These internet platforms are highly rewarding once they start generating traffic from the search engines like Google, Bing and Yahoo. Anyone can launch a website, start working on it right away and make money out of it. Here, you will discover the facts about a brand new website intended for making money and the mistakes every webmaster must be very careful about while monetizing the newly launched website.
Generating Passive Income From A Brand New Site: 5 Mistakes You Must Avoid
These mistakes discussed here can ruin your website's future prospects and cease the growth as a new name in the World Wide Web. You can easily avoid these mistakes, act smart and maximize the earning potentials. Just follow the steps and you will find how the small tweaks are effectively changing the scene of a newly monetized website.
#1 Don't Insert Ads On The Very First Day!
A new website is extremely vulnerable. The search spiders start crawling the pages and get them indexed one by one. At this stage, you should be very careful about inserting an ad unit. Experts say, you should take at least a couple of weeks before inserting even a single advertising unit or banner on your website. Let your website indexed, get some reputation and then you can simply put the monetizing units to convert your traffic.
#2 Avoid Using Too Many Ad Networks
You should always be aware of the risks of using multiple ad networks on the same page and very close to each other. This can lead to immediate termination of your account. Keep it simple, you can definitely choose 2/3 networks to use on your website, but use them carefully so that they do not conflict the codes or placements.
#3 Over-Optimization Could Be Damaging
Another crucial factor is optimization of these advertising units. Over optimization can be extremely damaging and may lead to de-indexing and other severe problems. A new website needs proper optimization and placement of the ad units, but over-optimization will get you nowhere. Take some time, do plenty of research before you set the advertising units on place.
#4 Avoid Pop-Up Ads On A New Website
Pop-up ads are extremely annoying for the website visitors. A new website when starts receiving some traffic, these pop-up scripts can simply end the prospect right away and you may never be able to restore the traffic flow anytime soon. Even for an established, years-old website, these ad types are not recommended and for a new site, these could be fatal!
#5 Don't Make The Script Too Noisy
Finally, you should keep your website simple and clean. Avoid being too noisy with different monetizing scripts, codes and add-ons. You need to place the advertising units very carefully; you won't make more money if you have more ads. Rather, you will be maximizing the profits with advertising units in the right place.
Generating passive income from a brand new website isn't that easy as it seems. You will need to put time and effort to get something out of a newly launched blog or website. Join Passive Income Formula now to explore one of the most powerful online passive income generators ever. You can start making money tonight!
Article Source: http://EzineArticles.com/?expert=Tarence_Wade
Article Source: http://EzineArticles.com/7907501
Thursday 25 July 2013
Tested And Tried Seo Strategies
With the aim of letting genuine searchers get what they are looking for, search engines have always, with regards to SEO, changed and modified their algorithms. Though there have been a lot of changes happening recently, some of the old strategies still work and are very effective. Making use of these tried strategies ensures your site being optimized for life. A few of these favorites are discussed below.
Good and meaningful content:
We
all have heard that content is king. It is true when it comes to SEO.
You, as a manager or business owner might have all the information
regarding the product you sell but if you are not aware of how to bring
that up in writing; your website will be a goner without content or
might suffer with badly written content. To make the content interesting
it is also a good idea to add videos as well as pictures to your
content.
Any SEO expert will tell you that it is posting of good
content that will keep your website alive. This strategy is therefore
the best to improve the website ranking. Posting good content that is
informative and rich will let the search engines confirm that the site
is fresh with new content to its users.
SEO On page:
In
order to rank high in your desired keywords, you need to go through the
trouble of working on your content to get it optimized. When you talk
about on-page optimization, the first thought is to get your keywords
and phrases right. Not only selecting keywords but the trick lies in
using them effectively on every page of your website. Optimization
involves in applying or using one keyword at a time for each of the
pages. This is one strategy that has and will work. This also helps
searchers find your website with content they came searching for.
Images need to be optimized as well:
Usage
of good images in the website and in particular pages is a good SEO
strategy. Optimizing images involves providing keywords to name images.
This is done because images do appear on search engine pages and users
will in fact click on the images to reach your website.
Pinterest
is living proof of images being the reason for popularity of a website.
People keep searching for and sharing a lot of unique images which helps
in making your website popular if you optimize your images. Adding
images to your content helps in making it unique and thus helps your
website stay on top of the game.
Structure of your site:
Structure
of your site is completely up to you to decide. But one thing to take
into consideration is site structure plays a very important role in SEO.
Delivering the right webpage to your user will play a major role in the
eyes of search engines. Delivering to users the right way will make
your site an authority site. This is why you need to plan well and
decide if your homepage should link to your other pages or if you want
the information repeated on the footer or if you want it hidden. A good
site structure includes highlighting links you need to be shown and
group the internal pages into categories. Linking of related products
also need to be done. These strategies followed will bring success for
sure.
Article Source:
http://EzineArticles.com/?expert=Marc_Zuke
How to Use SEO to Maximize Your Traffic
Search Engine Optimization or SEO is a key element to succeeding in internet marketing. SEO is basically altering your webpage to make it more accessible to your consumers by making it more visible to search engines. Generally, when you have a high ranking on the search results pages and when your website shows up on the page more than once, you will receive more visitors. If you haven't optimized your website for SEO, get started today with these helpful tips.
Are you already
using keywords to optimize your page? Including keywords on your page is
a vital step to becoming more visible to search engines and customers.
The keywords you choose should match up with the content on your page.
When selecting keywords to use for your site, you should include
keywords that people would use to search for your site. Also, most
experts suggest using common misspellings for some of your keywords
because not everyone is a good speller and may miss your site because of
it. Another way to use keywords to your advantage is to include
keywords in your URLs.
Remember when deciding upon the keywords
you want to use that it's very possible to overuse keywords. Keyword
density is the percentage of how many times a keyword is used on a
webpage out of the total amount of words. If your keyword density is too
high, the search engine will conclude that your page is spam. That is
the last thing you want to happen so be careful to find the right amount
of keywords for your page.
Backlinks are another integral part of search engine optimization. A backlink is a link that links from a webpage to your webpage. Google uses backlinks to determine the relevance of your page by assigning each backlink as a vote towards your page. So, the more backlinks you have, the higher you will be ranked on Google. The important thing to remember about backlinks is that if you are creating fraudulent backlinks to your site, Google will recognize this and gloss over you. Only use legitimate backlinks, such as people putting up your link because they enjoy your content and want to share with their users.
Backlinks are another integral part of search engine optimization. A backlink is a link that links from a webpage to your webpage. Google uses backlinks to determine the relevance of your page by assigning each backlink as a vote towards your page. So, the more backlinks you have, the higher you will be ranked on Google. The important thing to remember about backlinks is that if you are creating fraudulent backlinks to your site, Google will recognize this and gloss over you. Only use legitimate backlinks, such as people putting up your link because they enjoy your content and want to share with their users.
One thing
to remember when optimizing your site is user functionality. Your site
should be easy to read and easy to navigate. Users want a carefree,
simple yet satisfying experience with your website. It can be
frustrating when you go to a site and can't find what you're looking
for. Most people, if they can't find what they're looking for right
away, will exit out of the site and go look for another. Don't miss the
opportunity to service these people by making your site confusing with
too many flashing bells and whistles.
Next, make sure you are
updating often. This will only help search engines find you. The more
information you have out there to be picked up, the more your business
or webpage gets seen by possible customers.
If all else fails,
consider contacting an expert in search engine optimization. There are
companies and people out there who can help you reach your business
goals. Sometimes, the best course of action is to ask someone who knows
what you don't know.
Lastly, be patient. It will take time for the
improvements you've made to change your rankings in the search engine's
database. Keep working hard and it will come.
There are many strategies to making money on the internet, but
nothing makes sense unless you have a big list. Email Marketing is the
most profitable way to make money on the internet. When you build a list
of hot and hungry prospects you control your future. Discover how to
use the internet and turn your computer into a cash gushing machine.
Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that - Go here: http://www.promotingtips.com
Article Source:
http://EzineArticles.com/?expert=Matt_Bacak
Why Do You Need a SEO Agency?
However, most people believe it is
just a case of finding good keywords that get a lot of views, and
spamming them into the text. This no longer works, and the Search
Engines - especially Google - demand quality over quantity now. This is
why having an agency help you out is so important, they have experience
in revamping a website to correlate with the needs of Search Engines,
and they know the best ways to find the keywords you should be ranking
for.
Although you can lay the groundwork with quality outsourced
content to begin with, many companies will look to do a minor revamp at
least to fit in the right keywords and to make sure that the content
will still sound natural.
If you have had a website designed,
there is a good chance that the company who designed will be able to
offer you an SEO contract, or at least put you in contact with a
reputable source. If your website went well when being designed, perhaps
you should look to your designer for a little help.
Because SEO
contracts can be carried out from anywhere in the world, do not think
you are limited to your local area. Unless you are looking to dominate
your local town or area, where the experience of working with just that
area's keywords could be beneficial, you can really work with any
company anywhere in the world.
Ask colleagues and friends where
they received SEO contracts and see who they can recommend. Many
companies offer a free consultation, so do not be worried about being
tied into a deal with your consent or when you are not sure.
An
agency is so important because poor SEO can ruin a websites chances of
dominating in their niche, and it can make the repair of the damage take
a long time. It is better to pay a little extra and get quality help
than risk the future of your sales and reputation on trying to do it all
yourself.
Make sure to find a reputable source, unfortunately
some SEO companies use unethical methods to get you higher in the
rankings. This will work on the short-term but in the long-term will
ruin your reputation, the sales will dry up, and you will cause a lot of
other people problems. It really is not worth doing, so make sure you
choose an Agency who can give you an above-board way to increase your
sales and reputation.
OOm Pte Ltd is a leading SEO agency in Singapore that believes in natural and holistic seo approach. Winner of the Best Search Campaign at Agency of the Year MARKies Award.
Article Source:
http://EzineArticles.com/?expert=Hermione_Cruz
Preparing Your Amazon Kindle E-Book for Publishing
Everyone has become interested in selling eBooks on Amazon
Kindle. The large majority of people understand that having your book
published on Kindle is very important and they are very interested in
the subject, but do not have a lot of information about it. Many
consider that becoming a publisher is hard mainly because of the
advanced technology. However, once you pass the bumpy beginning, things
can turn out to be quite fun.
Write your book
To do this you
can use whatever program you feel like (Microsoft Word, Open Office
etc.). It is important to remember that writing your book has to include
simple formatting options like italics or bold. For more complex
features, such as bullet points, your system might not be compatible.
Don't be afraid to add images, but be sure you own copyright on them.
Keep them in jpg format and center them in the page. Wrapping your text
around the chosen images is not advisable because, even if it will look
great on the screen of your computer, on the kindle it will differ.
Next step
After
this stage, start creating the pages that contain headline titles and
acknowledgements. Also, inserting a page break can be done anywhere and
this will appear in the final version of the Kindle book.
There
are some technical issues that have to be remembered and solved when
starting this process. Those of you that have good skills when it comes
to word processing can relax, but it doesn't mean that others should
freak out. They can hire experts to take care of their problems. Believe
me, it will definitely save you time, energy and lots of money. I am
not an expert either so I prefer to choose people that really know their
way around this domain. This method costs less and it offers readers
the chance to read a great written book. When everything is finished,
remember to convert the file into a compatible Kindle format like PRC,
MOBI or AZW.
Cover image
A cover image can really improve
the look of a publication. We live in a world where first impressions do
count. Most readers check books by title or image, but there are many
other books available on Amazon, so don't overlook this aspect.
Royalty option
Royalties
can set to 35% or 70%, but there are many aspects involved here. You
need to understand that the 70% royalty applied by Amazon is a technique
used in order to assure that the digital publication has a more
convenient price than a book that comes in physical form. You need to
find a balance between too high or too low in terms of pricing.
Looking for more information on the real AK Elite software review?
Article Source:
http://EzineArticles.com/?expert=Karina_Popa
Write An eBook: 9 Questions You Should Ask Yourself Before You Begin
One of the worst parts of my job is taking calls from authors who are nearly in tears.
They
all sound similar. They have spent an inappropriate proportion of their
income on writing, publishing, and marketing their eBooks, and they
don't have any revenue to validate the spending.
"What do I do now?" I frequently hear.
I
wish every single author on this planet that wants to publish an eBook
would talk to me before beginning. I'd have a few questions for them.
You should ask yourself these questions, to avoid an entrepreneurial
seizure combined with writers inspiration.
Writing an eBook is
hard work. Well, if you haven't been exposed to the efficient systems.
Marketing an eBook is a tough job itself. This is where most writers get
lost. They love the technical part of self-publishing, the writing, but
they seize up on their managerial and entrepreneurial duties.
If
you cannot provide an answer to the following questions, you should NOT
be writing an eBook because there is a high probability that you will
not be able to sell the book.
The following are the questions I ask myself before beginning a new piece of work:
1.
What is the purpose of this eBook? Give a one sentence answer to this
question. DO NOT make the purpose of the book anything about you, make
the emphasis on the reader. The purpose of the ebook is not to provide
you with additional income, the purpose of the ebook is to inform the
reader on XYZ.
2. Who is the target market for this eBook? This is
so important, as every good copywriter knows. If you don't know your
target audience, their demographics, education level, etc, why are you
even bothering to self-publish this amazon kindle eBook? Defining your
target market in the beginning aids you in writing clearly, as well as
being persuasive. You are more persuasive because you are able to write
directly "to them," instead of a broad general audience.
3. Why
should people spend time and money on this eBook? Provide a short
answer. A lot of people will be asking you this question, and you need
to be able to blurt it out quick, while you still have their attention.
4. Is your price set correctly?
Can the people in your target market, afford to purchase this eBook? They may not be able to. Do not choose a target market that has no money to spend.
Can the people in your target market, afford to purchase this eBook? They may not be able to. Do not choose a target market that has no money to spend.
5. Other than Amazon, where can you sell your book?
For this, you again, need to research your target market. What media does your target audience interact with on a regular basis? What professional associations are they a member of? Do they subscribe to any newsletters? Is their a hobby they all participate in?
For this, you again, need to research your target market. What media does your target audience interact with on a regular basis? What professional associations are they a member of? Do they subscribe to any newsletters? Is their a hobby they all participate in?
6. What areas do you have expertise in, that are directly related to the topic of your eBook?
Expertise is what builds up your credibility. This is crucial when it comes to marketing your eBook.
Expertise is what builds up your credibility. This is crucial when it comes to marketing your eBook.
7. If you are not an expert, how do you become an expert?
Join a couple trade organizations related to your topic. Speak on the topic at a local university.
Join a couple trade organizations related to your topic. Speak on the topic at a local university.
8. What additional products or services can you bundle with the eBook?
If your not in it for the money, you can skip this. But really, you should generate revenue, at least to fund your self-publishing career. Now, if you would like to maximize your revenue, you will want to bundle your eBook with other forms of media. You could combine the eBook with some video, audio, or software, or all three, to add-value and warrant a higher price.
If your not in it for the money, you can skip this. But really, you should generate revenue, at least to fund your self-publishing career. Now, if you would like to maximize your revenue, you will want to bundle your eBook with other forms of media. You could combine the eBook with some video, audio, or software, or all three, to add-value and warrant a higher price.
9. How much do you know about marketing an eBook?
If you are unsure, start learning IMMEDIATELY. Sign up for the eBook Creator Masters Program and become a pro at utilizing the promotional techniques outlined in the course.
If you are unsure, start learning IMMEDIATELY. Sign up for the eBook Creator Masters Program and become a pro at utilizing the promotional techniques outlined in the course.
Do not wait until your eBook is
finished to begin promoting it. You will need to consider many things
before you publish, but these questions are a great place to start.
Jordan Cadrin is the Director of Operations at Cadrin Capital
Ventures. He is a member of SPAWN and AWP. He is also the creator of the
most comprehensive eBook creation, marketing, and publishing program
online. Discover how to create an ebook for amazon kindle, while increasing revenue and generating interest in your book by visiting http://www.ebookcreatormasters.com
Article Source:
http://EzineArticles.com/?expert=Jordan_Cadrin
Sell More Ebooks to Foreign Buyers
It's a global company selling books to worldwide readers.
If you're an author, you probably do it for the USA branch and maybe the
UK's but not at other foreign sellers. Oversight? Could be a missed
opportunity; an Amazon Author Central profile helps sell books
anywhere. English is the most common 2nd language in the world, and that
profile page is the platform to link readers to your books, bio,
photos, video, tweets and more. Don't believe it helps? My books sell
better in France and Germany, which have author profiles enabled, than
they do in Spain and Italy, which do not (yet). Perhaps there's another
reason, peut-être pas.
Besides the potential for a direct sale, it
can assist with social media connections, website visits, Twitter
followers and more from citizens around the world. Since networking is
vital to an author's platform, this is untapped potential on a global
scale. Imagine your books taking off someday soon in India for example.
What a nice thought.
The list of Amazon countries/regions currently available is:
USA
UK
Germany
France
Japan (I couldn't log in there, maybe you can)
To
find the right page change the USA branch's suffix to the country where
you want to add a profile. Take this link,
"https://authorcentral.amazon.com/gp/landing?", and change the dot com
to .co.uk, .de, .fr, and .co.jp.
What about Italy, Spain, India, Canada, Brazil and China?
Those presently do not exist but should soon. India could be huge -
over 125 million Indians speak English and a fair percentage must read
it. Even Amazon China should be on the radar for author central
profiles.
Does it really matter in countries where people speak other languages? Because English is the most common non-native language in the world gaining more readers every year - you will sell more ebooks with an author profile filled out. Yes, it matters.
All
of the locations allow links to your books and biography to the author
page. For the USA profile, you can add photos, videos, Twitter updates,
Blog feed and Events.
The UK, Germany and France profiles do not support Blog feed but do support photos, videos, Twitter updates and Events.
I
asked Amazon when more foreign countries will enable Author Centrals
(Italy, Spain, India, Canada, Brazil, China). Their response was, "Although many of our international sites have Author Pages, we look forward to adding more in the future." Vague? Sure, but bet on it happening sooner rather than later.
Your
thoughts? Have you sold books in foreign countries? If Amazon is a
global monopoly, does that cause concern or appreciation for methods to
enable more sales? Let us know in the comments section.
Jason Matthews is the author of the novels: The Little Universe and Jim's Life. He also wrote How to Make, Market and Sell Ebooks,
Get On Google Front Page, and How to Make Your Own Free Website: And
Your Free Blog Too. He can be contacted through his websites.
Article Source:
http://EzineArticles.com/?expert=Jason_M_Matthews
Wednesday 24 July 2013
A Little Known Way of Getting Cheap Content Writers!
There are millions of people on the face of this earth who
have an inadequate control over the language of power, English. They fall
tongue-tied when it comes to fashioning their message into a presentable
format. It's not that they are not creative enough but maybe they are unable to
fully realize their verbal potential. But that doesn't mean that this infirmity
would cause a cessation of their work or a drop in the quality of their work.
To help them out, the Third World countries or more mildly
put the developing nations have thrown a new crop of professionals, people who
flourish in the art of content writing. Several people have a misconception or
let's say conflict regarding the job description of content developer and
content writer.
A content writer strictly researches the content of the
article and then arranges it into a more reader-friendly format. It is
necessary to get the message across to the reader. A content writer has to
consciously avoid the usage of jargon or else he will baffle the reader out of
recognition. It is recommended that he mostly uses direct speech and has the
capability to lend a fresh outlook to otherwise mundane topics.
When hunting for content writers, always have some
expectations from your employee. He or she must be above average; you should
sample his proficiency over the English language by reading some of the work he
has done in the past.
Read the materials that he has put up in his profile. Find
out whether he is a niche writer or not, or if he has the capability of
handling a diverse range of topics, etc. If you are employing him as a ghost
writer for your marketing brochures or your autobiography it is wise to know
about his flexibility with such matters - whether he would demand credits for
such work or be satisfied with just a fat pay check.
Always determine your budget before you take almost any
significant step in life (even love, it seems, is a major financial
proposition!). Don't start hunting for content writers without having a fixed
budget in mind. Once you find the writers of your choice, discuss the most
viable payment options; some content writers would demand a down payment on
submission of each piece of writing, while some others take an advance and ask
for the rest of it on completion of the work.
Still others may be comfortable with the thought of getting
money on a monthly basis. Not all content writers have a bank account and even
if they do, some banks don't have e-transaction facilities. Under such
circumstances, you would have to send their monthly paychecks through a courier
service. In retrospect, the courier fees should be included in your budget
while looking for budding content writers.
Word of mouth advertisement is possibly the best way to
spread the word about your search for content writers. Soon the resumes would
pour in and you would have to pick and choose as to which content writer
appeals to you the most. Always prefer seeing the samples of their original
work before you trust their talent.
There are some really good as well as some unskilled writers
available out there. Like a skilled jeweler you would have to select the
diamond from the pile of rubbish.
Most content writing jobs come with a deadline. So, discuss
the deadline issue with the writer before offering him the job.
There are some really professional content writers hogging
the limelight. Unfortunately, most them have work lined up on their schedule
and very few are indulgent enough to rush projects. Those who do rush projects
ask for additional payments, issues which need to be cleared up before the job
is offered.
Some writers are uncomfortable with a twenty-four hour
deadline; they prefer a weekly sojourn into the heart of the matter before
giving shape to the article.
[Word count : 662
words]
9 Little Known Search Engine Traffic Tips You May Not Be Aware Of!
The internet is an ever expanding space where more and more websites are coming into business everyday. Apart from this, it is also getting more and more difficult for a new website to gain a good position in the top search engines. However, you can get the best out of the search engines through search engine optimization.
Given below are a few tips which will help you get the best of search engines.
1. Page optimization:
The first thing that you need to take care of in order to get good results on the search engine pages is great content. If your website has the best kind of content, it is sure to receive great results. Do not put up mediocre content on your website because it will do no good for your business.
2. If you want your website to be a successful one, you need to go for an easy, clear navigation system. If your website is a large one, try to separate it into several sections so that a visitor is able to navigate through it properly.
Proper arrangement is very important if you want to retain good rankings in search engines.
3. Thorough keyword research is very important for good rankings. Maintain a decent keyword density in your content in order to receive top rankings.
4. Once you get to know the keywords which have the greatest demand, use them in the titles of your articles and the headings in order to receive huge search engine traffic. Use the keywords cleverly and do not overcrowd your content with the most popular keywords because it would often backfire on you!
5. Establish relevant links to your pages. Link only to sites whose content is relevant to yours, so that a visitor gets to a page which is related to your website or topic.
6. Although much importance is not given to it, off page optimization is also equally important for search engine optimization. The first thing that you need to worry about is the links. Link only to websites which are relevant to your page. Also, link only to websites which have a good quality.
Linking to relevant and good websites will increase your demand and credibility, which, in turn, will fetch you better search engine results.
7. Submitting to directories is another important traffic tactic. There are certain directories which will accept your submissions for free but there are some others which will charge you a certain amount of listing fee. In case there you find a directory which wants a reciprocal link, avoid going for it unless you think that it will benefit your website greatly.
8. If you promote your website actively, you are sure to get good search engine results. You can drop in your articles to article banks. You can also giveaway articles to those who accept it in exchange of a linkback.
9. Social networking is also a great way of making your site better and achieving higher results in search engines. However, be sure to abide by the rules of the social networking sites in order to ensure that the website owners do not take any action against you.
[Word count : 542]
7 Easy Steps to Instant Traffic For Your Website!
If you want to ensure that you get a lot of traffic to your website, you need to follow a few simple directives. Given below are seven tips which will help you get more traffic:
1. Ensure that you have high quality content
The first thing that you need to do is to have good quality content. In the World Wide Web, content is the king. The only way in which you can do well and get good traffic is by having relevant content in your website.
Instead of going in for mediocre content which will only lead to a bad impression upon your website visitors, try to devote more time to your content and churn out high quality content.
2. Link exchanges.
Linking is a good old way of generating huge traffic to your website. It is a good way of promoting your website. In order to build up links, get in touch with website owners whose sites have content similar to yours. Once you identify such websites, contact their owners and exchange links. Through them, you will definitely be able to get hold of some relevant traffic.
3. Go for affiliates
Affiliate programs mean that you will hire individuals to promote your website or products. In exchange, you will have to pay them a certain percentage of your profits. There are many ways to pay your affiliates and you can choose any way that suits you. However, when hiring affiliates, ensure that the content on their pages is related to your website content.
4. Submitting to directories
In order to make your website more visible, submit it to popular directories like Open Directory Project and Zeal. You can also submit to directories which have themes so that their topics are relevant to your website. You can also go for small directories which can get hold of a lot of in bound links for you.
5. Go for a bit of video marketing:
Make a video promoting your website and then post it on any of the popular video websites. Post it on YouTube, Break.com or even on various social networking sites. Try to make an interesting video which will be appreciated by your target audience. If they like your video, they will circulate it and that would be a great kind of publicity for your website. Make it a point to include the url of your website in that video.
6. Create a free report:
Try to create a report that is related to your business. A great way to promote your website is to add a link of your website frequently in the report. Once you write the report, give it away for free to different website owners. Once you are able to distribute it freely to people with websites, you can ensure that you get a great deal of traffic.
7. Go for posting free ads:
Post advertisements in places where you are sure to get traffic. Although most of the free ad forums are just a waste of time, a few of them can actually be of great help.
Follow these tips and you will be able to get great traffic to your website and get your business booming.
[Word count :543 ]
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