There are millions of people on the face of this earth who
have an inadequate control over the language of power, English. They fall
tongue-tied when it comes to fashioning their message into a presentable
format. It's not that they are not creative enough but maybe they are unable to
fully realize their verbal potential. But that doesn't mean that this infirmity
would cause a cessation of their work or a drop in the quality of their work.
To help them out, the Third World countries or more mildly
put the developing nations have thrown a new crop of professionals, people who
flourish in the art of content writing. Several people have a misconception or
let's say conflict regarding the job description of content developer and
content writer.
A content writer strictly researches the content of the
article and then arranges it into a more reader-friendly format. It is
necessary to get the message across to the reader. A content writer has to
consciously avoid the usage of jargon or else he will baffle the reader out of
recognition. It is recommended that he mostly uses direct speech and has the
capability to lend a fresh outlook to otherwise mundane topics.
When hunting for content writers, always have some
expectations from your employee. He or she must be above average; you should
sample his proficiency over the English language by reading some of the work he
has done in the past.
Read the materials that he has put up in his profile. Find
out whether he is a niche writer or not, or if he has the capability of
handling a diverse range of topics, etc. If you are employing him as a ghost
writer for your marketing brochures or your autobiography it is wise to know
about his flexibility with such matters - whether he would demand credits for
such work or be satisfied with just a fat pay check.
Always determine your budget before you take almost any
significant step in life (even love, it seems, is a major financial
proposition!). Don't start hunting for content writers without having a fixed
budget in mind. Once you find the writers of your choice, discuss the most
viable payment options; some content writers would demand a down payment on
submission of each piece of writing, while some others take an advance and ask
for the rest of it on completion of the work.
Still others may be comfortable with the thought of getting
money on a monthly basis. Not all content writers have a bank account and even
if they do, some banks don't have e-transaction facilities. Under such
circumstances, you would have to send their monthly paychecks through a courier
service. In retrospect, the courier fees should be included in your budget
while looking for budding content writers.
Word of mouth advertisement is possibly the best way to
spread the word about your search for content writers. Soon the resumes would
pour in and you would have to pick and choose as to which content writer
appeals to you the most. Always prefer seeing the samples of their original
work before you trust their talent.
There are some really good as well as some unskilled writers
available out there. Like a skilled jeweler you would have to select the
diamond from the pile of rubbish.
Most content writing jobs come with a deadline. So, discuss
the deadline issue with the writer before offering him the job.
There are some really professional content writers hogging
the limelight. Unfortunately, most them have work lined up on their schedule
and very few are indulgent enough to rush projects. Those who do rush projects
ask for additional payments, issues which need to be cleared up before the job
is offered.
Some writers are uncomfortable with a twenty-four hour
deadline; they prefer a weekly sojourn into the heart of the matter before
giving shape to the article.
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