Just like in building any business, one method does not make a successful business. You must keep trying new ideas. If you were to go into a department store every day for a week, you would probably see new merchandise everyday. They want to keep those costumers coming. The internet is similar in that you need to keep traffic coming to your website.
I am going to envision a turtle by the name of Barron that is very patient building his traffic to his website. He has made an interesting website to sell a product. So, now he needs to get traffic. The first stop is using a newsletter to tell about his product. He wants to show his expert knowledge of his product by telling all the pertinent facts. He wants to show all benefits of using his product.
Next stop, Barron is sending out e-mails to friends and associates. He wants to let them know that he very excited about his new product. Some of his friends are probably on the internet, so he will ask them if he can put a tag on their e-mail with his website address and then Barron will do the same for them. Remember. we discussed linking with someone else. Friend to friend is always a good idea for you trust each other. You will both will end up with more traffic.
Next stop, Barron has decided to use a search engine like Yahoo, Google or Bing. Why? He wants to be sure to use keywords or keyword phrases that will cause costumers to come to his website. He does have to pay for the use of keywords or keyword phrases by the number of clicks his website gets. However, the cost of the clicks is small comparison to the sales made on Barron's website. Again, traffic is the key to making Barron's website successful.
Next stop. Barron has decided to try viral marketing. He has seen some marketing on social networking sites where someone sends out a video, funny story, beautiful pictures from their vacation, gossip about family reunion, funny games or simply an interesting article. The item ends up all over the internet. So, Barron has decided to try it to get more traffic.
The last post, Barron is still concerned that he needs more ideas. So, he has decided that he needs to join some forums and online communities to get more ideas.
You do not want to be like the person who thinks he can create a website and that completes his job. Be like Barron, the turtle who methodically continues to fine ways of getting more traffic. To be successful, you must be like Barron who is patiently trying new ideas to generate more traffic and thus more sales.
It is important to try several of the ideas to generate traffic to your website. The key to your success of selling your product will be the traffic to your website.
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