4 Steps to PPC Ads That Generate Clicks

Your PPC ads are small in comparison to the content and elements on your landing pages-but they're arguably more important. If your ads aren't enticing enough to generate those clicks, users are never going to have the chance to be swayed by your compelling landing page copy. So start off the relationship right and put your impressions-to-clicks ratio on even ground. Follow these four steps to refine your PPC campaign and create ads that work.

1. Ditch Your Low-Performing Ads

If you've been struggling with low click-through-rates, it's time to dig into Google Analytics. Identify your top-performing ad (the most clicks per impressions) and ditch the rest. Don't throw them out the window just yet, though, because they're good for analyzing what works vs. what doesn't.

2. What Are Your Low-Performers Lacking?

Take a good, hard look at your lowest-performing ads. What are they lacking that your top-performer has? Do your low-performers make use of buzzwords that might be turning users off? Sometimes, a savvy target audience views an overuse of buzzwords as tacky or desperate-if you find that these ads aren't performing, tone down the buzz lingo.

3. Check Out Your Competition

There are some software tools that show you your competitors' ads, keywords, bid prices and other data, but a cursory evaluation using your own experimental searches can also be useful. Does your competition use multiple ad variations? Do they have snappy headlines that immediately capture your attention? Take a few cues from your competition by identifying elements that work and incorporating those same ideas into your own campaign.

4. Build Off Your Top-Performing Ad to Create Variations

After you've disabled all your ads but the top-performer, use that as your control ad. You've gathered data based on your own ad experiments, identified elements that aren't working, and gotten a few ideas from your competitors. Use all this data to create variations of your top-performing ad. Run A/B tests to narrow down which ads work better-then slowly work your way down to a few ads that incorporate these killer elements that work.

Tips for Click-Generating Ads

You can be a rockstar at keyword research and still have a lackluster PPC campaign if you're not writing ad copy that generates clicks. Premier placement and optimized keywords are only part of the equation that lands actual visitors on your website. You don't have to be a highly trained advertising copywriter to write effective PPC ads (although it certainly helps), but you can write more effective ad copy by using some expert tactics.

• Use keywords in your headline. Your audience is using keywords to get search results-they're not likely to notice, let alone click on, an ad that doesn't contain the keyword they searched for. That's why it's important to target your ads closely to each keyword campaign.

• Create a hook. Your ad has to draw attention, but you also must use the copy to create a hook, or somehow convince visitors to click. That means you essentially have to tease them with the perfect solution to their problem-which can be theirs with a simple click.

• Include your USP. What's your unique selling proposition (USP)? You know, that one "it" factor that sets you apart from your competitors? If you can convey your USP within your ad copy, you'll successfully differentiate your company from the crowd.

• Be truthful. Sure, you want to make your ad copy so fantastic that users can't help but click. That's the whole point. But don't be dishonest. Untruthful and non-relevant ads will accomplish nothing other than exhausting your PPC budget with zero ROI. That's because visitors won't convert when they reach your landing page and realize it's not at all what they thought it was.

• Call them to action. The call-to-action is one of the most important elements of your ad. Tell them to click, and tell them what they're going to get when they do so.

• Don't waste space repeating your company name. PPC ads must be concise. Your company name will likely be displayed in the URL-and if you have some off-the-wall URL, they'll figure it out when they get to your landing page. Unless you're running a brand awareness campaign, use your limited space for keyword-rich, compelling copy instead of using valuable space to include your brand name.

Your ads are the cornerstone of your PPC campaign, and the catalyst that kicks off the relationship between your business and potential customers. The most compelling ads leave a lasting impression that sets visitors up for a possible purchase before they ever hit your landing page. Creating rockstar ads leaves less work up to your landing page, and increases your ROI simply by increasing the number of visitors that reach your landing page. Refining your PPC ads might take time, but the process of testing and eliminating non-performers is relatively simple.

For more information on generating clicks for your PPC ads please visit http://www.reciprocalconsulting.com/pay-per-click.php

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2 Tips To Refer To When Creating Your Email Marketing Newsletter

Do you currently have an email newsletter that isn't producing any income for you? Well, don't be sad. This is the reality for a lot of online business owners these days. But this is only a symptom... it doesn't have to be a long time problem for you. With just a few simple changes, you can turn your email newsletter into a profitable money source for your online business.

I would know. I own a very profitable email newsletter, and I keep my subscribers up-to-date with the latest tips and techniques when it comes to internet marketing. This is something that you will definitely want to do. You want to be the "central informant" for your subscribers and keep them abreast on things that are changing or happening in your niche.

By staying on top of the marketplace like this, your subscribers will gladly open up and read your emails on a regular basis. And combine this will excellent content... you could end up with a "popping" email newsletter that brings in sales for you on a daily basis. And in today's lesson, I want to give you some tips on how you can make this happen. Here's the first tip you can use to earn more money with your email newsletter:

1) Contact them often

You will want to contact your subscribers on a regular basis. I don't mean email them everyday. This is something that you definitely DO NOT want to do. This is the fastest way to be perceived as a pest, and as someone who is spamming their inbox with blatant promotional material.

Sometimes I subscribe to email newsletters from people who know nothing about internet marketing. I do it just to see if they're doing things correctly, and I often contact the email newsletter owner and give them tips. If you saw some of the things they are doing to try and get sales, you would be dumbfounded.

For example, along with emailing me everyday, the entire content of their emails (ALL of them) consists of no more than 20 words. You may open up their email, and you will see a message that says something like: "Randall, here's my secret to making $2920.82 everyday in my online business." And then they just link to the sales letter page for the product that they're promoting.

Email list owners who market like this get ignored with great intensity. And they also get unsubscribed to also. Here's another thing I want to share with you:

2) Get people to open up your emails

You need a good email subject line in every email that you send out. This takes a bit of copywriting skills, but not much. It's similar to creating a small classified ad - but easier. You only have to write approximately a 30-character email subject line, and that's it. The better your email subject lines, the higher the chances are at people opening up your emails, and taking the action you want them to take.

Take these 2 tips and use them to earn money with your email newsletter today.

Good luck with making money with email marketing in your online business.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

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Social Marketing Is a Very Useful Powerful Promotional Tool

If you may not be fully aware of just what social marketing involves and you would not be alone in that thinking. Social marketing is the subtle use of such social networking sites as Facebook and Twitter to help promote a company, and idea or a brand. Since the first social networking sites sprung up, they have become more and more popular, especially with the younger demographic, and this is something that has not gone unnoticed by those people in the advertising industry. It is not just the big corporations, who have millions to spend on advertising, who can make the most out of social networking sites, if you have a product or service to sell then you too can use these sites to promote yourself or your business.

Study the Specific Websites

Some people who are looking to market their product often make the mistake of not fully understanding the layout and style of the website, and all to often their message will get lost in the ether. If the people using the social networking site cannot see the message or understand it, then they are unlikely to want to investigate any further. That is why it is important to do some research and study the website in question, as this will help you to tailor your message so that it gets noticed.

Take Part Yourself

In order for your message to be seen and heard on social networking sites, you need to become a member of them and have your own profile. Getting your own profile on Facebook or Twitter or your own channel on YouTube will help you to give your message more credence and impact.

Check Out Popular Communities & Profiles

The majority of the biggest social networking sites keep a track of the more popular communities and their visitor numbers. By analyzing this data, you can then visit these communities and this in turn should generate more visitors for your page too. In order to get your message across to as many people as you can, you need to have a strong online presence, and this one way in which to get your name seen and recognized.

With a bit of luck, this article has given you the information you need in order to make the best use of social networking sites. Used correctly, these social networking sites are a great way to get your business noticed to millions of people in a short space of time.

Are you currently looking for smart home business opportunities or fresh ways to supplement your current income? I strongly recommend checking out Erigin Marketing. I truly enjoy writing about network marketing and online business topics. Thanks for checking out my articles.

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Do You Want to Start an Internet Business? Here Is Some Advice

In these somewhat harsh economic times, there are many people who are starting or have started a home-based business. One of the "easiest" ways to do this is through the Internet. With popular social media platforms Facebook, LinkedIn and Twitter there are thousands, if not millions of opportunities to make money. There are also thousands of methods to pursue, systems to embrace and gurus to follow.

The reality is with the right attitude, mind-set and most of all, perseverance anyone can succeed. Ask yourself the following questions:

• Are you brand new to business, especially Internet business?
• Are you a casual Internet user trying to make money in this universe of buyers and sellers?
• Do you now have a Facebook, LinkedIn or other social media account, when you never had one before?
• Do you want to start a business, but are not sure how?

If the answer to these questions is yes, here are some bits of advice I would like to share with you to get started.

• List your goals and when they will be achieved.

Would you like to make your business a full-time venture, or is it just for additional income that will be generated by it? What is the reason for wanting to start your own enterprise? The answer should be to embark on a journey that will help you to realize your dreams. Goal setting is number one.You cannot succeed without doing this first.

• Find something that you believe in and are passionate about. Do not be afraid to take action. Make a decision, carry it through and stick with it.

In President Franklin D. Roosevelt's first inaugural speech he was addressing the American people in the midst of the Great Depression. FDR had campaigned very hard against the incumbent, President Herbert Hoover. There were massive new programs that he wanted to turn America back to prosperity. He took drastic action. In order to calm the nerves of the country as he led the nation into uncharted waters he said, "Only Thing We Have to Fear Is Fear Itself".

• Get organized and professional

One of the best tools for this business is a calendar. Use it as a reference, time manager and notebook. It also helps if you have a way to keep track of legal, tax requirements, forms and licenses. In addition, you will need to monitor expenses and revenue. It is always best not to mix the money set aside for your business with your personal household funds. Remember, this is a business and should be treated like one. The more you increase your professionalism, the more credibility you will have. Obtain the tools you need to run the operation the best way possible.

• Obtain a mentor or coach to help you succeed

In ancient Greece, classical education came from mentors. Mentors are teachers or guides who have the knowledge and expertise in any number of areas. They pass this knowledge on to students who then become mentors themselves. The great philosopher Aristotle was the mentor of Alexander the Great. Plato was Aristotle's mentor. Socrates was the teacher of Plato. The pattern is obvious. It is always wise to learn from others in the Internet community. There are many folks that successfully developed and prospered with various Internet business models. Research your particular niche and get involved with the different groups that exist on Google, Facebook or LinkedIn. There will be people willing to help, offer advice and instruct someone new.

Take advantage of this phenomenon and visit this website.
Learn how to expand your social network and get your business started!

http://www.ad2action.com/8/899709xuu17y/20902/

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Don't Count Followers, Create Connections

Social media is not just about creating accounts, getting followers and fans and posting stuff every now and then. Well, a good number of businesses think that this is what social media marketing is. They are misled with the fact that if you have followers then it is already working.

Contrary to popular belief, it's not all about the number of fans or followers. It's not even about how many contests you set up or how active you are in posting statuses, tweets or information. It is whether your followers and/or fans are really "connected" with you.

So how would you know if they are "connected"? Well, if you have a relationship with them.

Wait... this sounds like a plot from a teenybopper film gone digital. Sort of.

Truth of the matter is, it is all about your relationship with your viewers, visitors, fans and followers. What good is a crowd when they don't really care that much about you?

So you want to create a connection. So you think having a good relationship with your "people" will do you good. How do you do it?

#1 Be Human

It has been told since the dawn of the social media marketing world that you have to be at least recognizable as human. People want something that is transparent, authentic and REAL. Act as if you are just talking to that random guy you know from the 3rd floor. If you have a new project, then let them in on some information (just as long as you don't tell too much).

#2 Listen

You might have heard this line from when you had relationship problems but it also works in social media. Always listen to your followers. Pay attention to what their needs are, their feedback and their wants. As you listen to your "people", you will also get an idea of what they are like and you can use that to tailor fit your content.

#3 Reach out and provide

Always make sure you give your followers or fans something with value. Provide content that is specifically made for your followers. It could just be a simple quote, a piece of trivia or even guides and how-to's.

#4 Think about the long run

It is impossible to make loyal friends overnight. If you were thinking that you can easily get connected with your followers or fans with just a week's worth of work then you are wrong. Good relationships take time and you should be aware of that. Just think of it as a form of investment in the form of connections.

#5 Make it easier

There are those who have problems with connecting with their followers/fans not because they are not doing anything but because his/her followers or fans don't know how to connect back. Enable comments on your posts, make subscribing to your newsletter easier, and make the sign-up buttons more prominent. Make sure your followers, fans and readers have all the capabilities to connect with you.

Hi, My name is Joseph Segatto Jr and I am a mentor and coach to online business entrepreneurs. I see myself as a solution solver. I am a husband and small business owner. I work on helping people of all walks of life to succeed in their own online business, achieving their goals and dreams in life. I have a special interest in social media marketing and personal branding. Should you need assistance or guidance in how to get your business off the ground please do not hesitate to contact me and let's talk. I can be reached at josephsegattojr@gmail.com or contact form at JosephStyleSuccess.com

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Legitimate Paying Surveys - Tips and, Techniques

First, I want to make something abundantly clear about "legitimate paying surveys." There are legitimate online survey panels out there that will provide you with legit paid surveys for money. Unfortunately, over the years, there have been a few bad apples out there and have led people to assume that all survey panels must be a scam. I have written this article "Legitimate Paying Surveys - Tips, and Techniques" to help you understand how to spot a scam. How to get started and, how to find the right legitimate paid surveys for you

When you research for a survey site, look for a trusted company that has reviews from there members. See how long they have been in business, how many member's they may have and, how long you will have to wait before you can be paid. Most members can get paid after earning $25.00. Getting paid to take surveys is a great way to make some extra income. Some people can make up to $200 a week only working part-time.

"I have taken paid surveys for years now. I know some of the in's and out's and the best ways to get started right away even if you have never taken a paid online survey before. I will explain everything I know to help you get started and getting paid to take surveys today with Legitimate Paying Surveys - Tips, and Techniques."

NEVER PAY to JOIN a SURVEY SITE. If you are paying to join a survey site you are getting scammed. There are many legitimate paid survey sites out there on the internet but, most of them are hard to find. You want to find a good site that will provide you with many quality survey opportunities. Depending on how much money you will make will all depend on how many surveys you take or how many offers you complete. You can usually get paid anywhere from $1 to $20 dollars per survey. Depending on length and if you meet their criteria or demographic which the companies are looking for.

Remember; Stay clear of any sites offering to pay you $50 or $100 dollars to complete a survey. This is a huge red light as its pretty clear you are about to get scammed.

Here are some general guidelines for you to fellow to get paid:

Remember to...

• Create a Separate E-mail Account just for Your Surveys. - This way it won't interfere with your regular e-mail. (another helpful tip) Use the same username and password for all your legitimate paying survey sites.


• DON'T FORGET to Confirm Your Survey Site Registration in Your E-mail. You will not be able to take surveys and, you won't get paid until you do. Plus, Survey Companies want to make sure you are who you say you are. If you don't see your confirmation in your inbox, Check your Junk Folder.


• Fill in Your Personal Profiles. This helps the survey companies to send you only the surveys that you are actually qualified for. The more you qualify for, the more money you can make.


• Start Earning Money Right Away! After registering, you can start earning that day. Just check your e-mail address you have set up for survey invitations or, at the sites that you have registered with for available survey opportunities.

So, if you are looking for a good way to make some extra income getting paid to take surveys from the comfort of your own home, this is a good way to start. I know it's hard trying to find legitimate survey sites that actually pay enough to make a second income but, they are out there. "Don't give up." That's why I'm writing this article to share with you several ways you can find legit paid survey sites and get started on the right foot.

When finding a survey site, It should be filled with information that will help you find a survey company that is right for you. So, do your self a favor. Research before joining any survey site first. When you do find a legitimate top paying survey site, don't forget about the 4 major steps we went over here to get you started at making a good second income today.

If you would like more ideas and tips about how to make money with Legitimate Paying Surveys - Tips and, Techniques or have any questions. Please, Feel free to visit, http://Getting-Paid-to-Take-Surveys-Guide.com/ This site is up-dated weekly.

Thank you so much for reading my article and "Happy Earnings!"

by: James "Mr. Survey" Smith

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Generate Traffic To Your Website And Ways To Do It

Getting more website traffic doesn't have to be a hard thing to do. All it takes is persistence, patience, and a steady (and consistent) routine of following a simple marketing strategy. You have to be hard on yourself everyday, and hold yourself accountable when it comes to your marketing.

The more responsible you become when it comes getting traffic, the higher the chances are at you getting this traffic, and making a nice income from your site. Traffic is the lifeline of any brand new internet business or website, so the more of it that you can get - the better.

And you don't want just any kind of traffic... you want "targeted" traffic. You will hear people talk about how many "hits" they've gotten to their site. This is just pure nonsense. You should never be in business to get "hits". You can get hits from all kinds of places on the internet. But more than likely, these "hits" won't make you any kind of money whatsoever.

One great way that I like to get traffic is from video marketing. Obviously the most famous video site on the internet is YouTube. You can do a lot with this site, and it can get you a ton of visitors within a short period of time. But it all depends on what you're creating videos about, how many subscribers you have, and how often you put up new videos.

Also, it also boils down to the marketing that you will want to do for your video. Make sure you fill out all areas of your video description, and be sure to list your keywords properly. There's more to it, but this is the gist of it. Some people are able to get thousands of views to their videos, and other people have to get these thousands of views by creating thousands of videos. It is what it is.

Now let's consider blogging. This is a great way to build a fan base and to get people to like you. With a popular and updated blog, people will subscribe to your blog posts, and will follow and read your content whenever you put something new up. You have to make sure that your blog content is really good, and is something that people will want to bookmark, share, and read over and over again.

Don't expect to build a highly thriving blog in one day. It takes months or even years for some people to fully tap into the full power of blogs, and make one that is very profitable for them. So if you're looking for some "easy" cash here... don't look, because you won't find it.

Traffic is easy if you know what to do. I do YouTube marketing and blogging everyday in my business. It's something that you should do too if you want the targeted traffic in your business that you're looking for. Don't skimp over these strategies because they are things that will help you to get tons of traffic to your site quickly and easily.

Good luck with generating traffic to your site simply and easily today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

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