I found a great quote today by Robert B. Fleming, he said: There must be some reason why a man must be convinced, while a woman must be persuaded. So what's the difference? Well, I'll let you decide. Today I want to show you something you'll love. If you eliminated all the motives I gave you in an earlier article. You'll be left with a short list of ten or so. Today what I want you to do is ask yourself this question for every motive left on your list. "If this motive were fully experienced by my prospect, would it lead them to buy my product?" As an example, let's say you sell upmarket clothes to women who earn £30k a year or more and these are the motives left on your list. Be In Fashion - Be In style - Be Liked - Be Loved - Be More Beautiful - Be Popular Be Praised and Admired - Be Proud of Possessions - Be Sociable - Be Successful -Be up to Date Enjoy Exotic Tastes - Enjoy Health - Express a Personality - Express Creativity Feel Important - Gain Confidence - Gain Pleasure - Gain Self-Respect - Gain Social Acceptance You look at each motive and ask the question: "If this driver were fully experienced by my prospect, would it lead them to buy my product?" For Example: To be in fashion. Would that be a yes answer? Probably. If so you keep it in the list. Do that with the remaining motives and you may end up with a list like this... Be In Fashion Be In style Be Liked Be Loved Be More Beautiful Be Praised and Admired Enjoy Exotic Tastes Express a Personality Feel Important Gain Confidence Gain Pleasure Gain Social Acceptance Now you have this list, what next? Rank them on a scale of one to five. One is the lowest, five the highest. Then put them in the order of importance based on that scale. When you've done that you'll know what to focus on first in your copy, and in what order these motives appear. So, you may ask, what is copywriting? It is the gentle art of weaving these motives throughout your copy. Can you see how easy this is? Plus how effective it will be once you write like this? Give it a go and I think you'll be amazed at your responses. Also you can use other ways of boosting responses that are easy and fun. You can explore these and more... If you love resources then you can go to http://writelikethemasters.com/free-tools/ Clive Cable is the partner of http://www.writelikethemasters.com an innovate way to write better copy without working hard or taking expensive copy-writing classes Article Source: http://EzineArticles.com/?expert=Clive_Andrew_Cable Article Source: http://EzineArticles.com/7888778
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