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Strategic Traffic Building

If you have an online business or are thinking about starting one, then you're already familiar with the idea that traffic to your web site is probably the most important marketing activity that you can engage in. What is particularly interesting, however, is just how little good information there is on how to do this. In fact, the trend is to expect greater results from doing less of what is known to work. Unfortunately, for those who buy into this, it's just wishful thinking. In this article, I want to go back to just one of the fundamental principles and look in greater depth. Online, the smartest thing that you can to build traffic to your web site is to increase the size of your web footprint. This is more important than SEO, keyword density, LSI, inbound links, and so on. Those things things have limited use. They can be a little bit effective, but not much. (In fact, the first three can do more harm than good, but I'll have to save that discussion for another article.) Inbound links can be effective, but if you concentrate on increasing your web footprint, then the links will come. But if you focus your time and energy on getting them, without having the footprint, then it will all have been a waste of time. The most efficient and effective way to build traffic to your web site, however, is to be seen everywhere. And that means that that is where you must devote your time and attention. So how could you do that. What would a plan for making your web site well known on the Web look like? There are an infinite number of possibilities, but here are a few to think about. You could have post to your own blog, guest blog on a couple of other sites, and write articles for a directory. Let's say you wrote one a day for each. That would be 20 pieces of new content every week. Most people don't do a quarter of that. And the posts wouldn't need to be excessively long. Most of your visitors won't have the time to read a lot of text anyway. 400-500 words is ample. You could add social media to that mix. Let's say that instead of guest blogging, you created a podcast. Then you could make it available for smartphones. How long do you think it would take you to create a 5-minute recording? Or, you could create a virtual television channel, and use video to promote yourself through it. Make a list of five tips you want to talk about; discuss each for three or four minutes, add and introduction and some closing remarks, and you have a 20 minutes recording. If you want to build traffic for your online business, then you have to help people to find you. By the way, if you would like to learn more about how to build your list so that you can make your online information business grow, then download my free eBook: Create an Online Information Business Article Source: http://EzineArticles.com/?expert=Bruce_Hoag Article Source: http://EzineArticles.com/7906891

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General Information on Traffic Generation

It is quite easy to get a website up and running. You would just need an objective and a suitable developer to work on it. Then buy a domain name and off you go on your cyber spree. However, the truth is getting your website to really work is pretty complex. Amongst other things, your primary concern would be traffic generation. Traffic generation is basically getting visitors for your website. It might seem to be an easy job; however, in reality, it is the nightmare of every website and blog owner. The truth is that traffic generation is necessary because everyone is here for making money. Earning money without having a substantial amount of traffic is impossible. Traffic generation is possible with a number of ways and most of them require investments from your side. Paid traffic generation methods are considered as most effective, however, the nonpaid methods can also be used for driving traffic to your webpage. Google AdWords campaign is the main paid method for traffic generation where the Google AdWords account is used to run a campaign to for traffic generation. You can also expand beyond Google and try other PPC search engines. It will also be less expensive to run your campaign. MSN Adcenter and Yahoo are as good as Google and a whole lot cheaper. Banner advertising is another form of paid traffic generation where banners, buttons, rich media advertising, skyscrapers, etc are a great option. Google AdWords account can be safely used for all these. Press releases are another great option where you send out press releases. A single press release has the potential of reaching thousands of users. This publicity is going to cost you some money, but will guarantee results in the form of more traffic and radio and television appearances. You can also target specific groups through a rented list and send postcards, etc to them through email. On the other hand, traffic generation is also possible completely free of cost. Over the longer term, these free traffic generation methods are considered more effective. Articles are one such method that has a lasting impact on the number of visitors you get. You can write articles about the subject with appropriate keywords and submit them to different article directories. This automatically generates more visitors as well as increases the ranking of your webpage in search engines. A blog is another great way to direct traffic to your website, which is very cheap to free. Content rich articles on your blog will do wonders to the traffic you get. Since blogs have an ever-increasing popularity, there is no way this is not going to work for you as long as you put forth the effort. Trading links is also a good option, which is again free of cost. Commenting on high traffic blogs and including links to other blogs on your posts is surely getting you to the top. Viral videos on YouTube and affiliate programs are also free ways of getting more traffic. Traffic generation is difficult, but is not impossible. With the right kind of strategy and approach, any business can do that. Do you want top of the line Business/Marketing Tips for free? Visit my site for unbelievable "free" offers and even register for an email when new information is posted. http://www.JeremyABarker.com See you there! Article Source: http://EzineArticles.com/?expert=Jeremy_A_Barker Article Source: http://EzineArticles.com/7911848

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What Are Print Management Companies?

Print management companies are companies that provide assistance by helping and giving advice about print work to clients. They provide services such as buying print, and managing all kinds of print project on a client's behalf. It is generally those companies that buy, manage and deliver print jobs according to client's specifications. Printing companies are independent of printing presses and have their own printers and necessary equipment to carry out any printing job. They manage to keep costs down by buying their supplies from trusted suppliers and getting the best deals. Print management companies have the advantage of having all their equipment and machinery certified. Clients have the peace of mind and assurance that their project is in the hands of companies that practice and follow the best standards in the industry. Jobs in print involve print shop operations and consultation services. In print shop operations you are expected to coordinate, schedule, facilitate and monitor printing and production services. Maintain a logbook for assigned projects and create a system to ensure timely completion of projects. Sometimes in case of an emergency request you are expected to provide direction and supervision to the interrupted ongoing printing process of a project to accommodate the request. Perform monthly inspections on the equipment and record keeping and maintain inventory of supplies. Lastly, you are expected to check that the finished product meets quality standards. Consultation services involves taking the clients through the production process, choosing the right paper and ink combination, introducing various printing options and techniques, discussing the timeline and costs of the project and answering all of the clients queries. At the managerial level, you are expected to monitor and supervise every aspect of the business. Print production manager jobs are challenging and demanding however it is an exciting role for those who are up for challenges and taking their own initiative. A manager's role is to get the best deals for clients by buying stock at a lower costs and knowing exactly what the client is looking for and the kind of print job and printer required for the project. The product knowledge saves both parties time and money. Managers are there to project manage the work right from start till finish and are efficient when it comes to spotting problems and resolving them before they happen. Managers are there to solve any problems that might arise with suppliers and save clients the hassle and headache of dealing with such issues. Your article writer Connor Shepherd is regarded as a professional in the printing industry and has been helping a number of businesses and clientele over the years find the most suitable print management companies that are professional and produce high quality work. For anyone who is looking for the right print company to carry out jobs in print, then reading through some of Connors articles will point you in the right direction. Article Source: http://EzineArticles.com/?expert=Connor_Shepherd Article Source: http://EzineArticles.com/7778532

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Strategic Tips That Ensure You Successful Banner Advertising

Online banner advertising is the marketing technique that helps you draw the attention of internet users towards you and divert them towards your website. Banner ads are the small size ads that are designed to make a big impact. Web users see them on the sites that they may visit in pursuit of certain information. What they see convinces them to click on to the website link that accompanies the ad. As happens whenever there is an excess of anything, the mind-boggling number of online banner ads has made them lose their impact. Bombarded incessantly by them, consumers have started turning a blind eye to the flashy banners blinking on nearly every website they visit. In such a situation, banner advertising may seem to have lost its use as a marketing tool. Actually, as with most other advertising, creating an impressive and effective banner ad needs innovation, creativity and a little practicality. Certain basic things need to be kept in mind to come up with a banner ad that stands out in the crowd and manages to attract the consumer. Some strategic tips for making your banner advertising successful are given below. Research well: Conduct a research on your competitors and your target customers to understand what works and what doesn't. Right placement: Place your ad on the websites that attract the correct audience. The visitors of the sites should be the ones that make your consumers. Also, make user that the websites you choose are high traffic sites. Deliver on your promise: For maximum impact, let the ad direct the viewers to the right page on your website, the one that is related to what is being advertised. It is not necessary to take them to your homepage always. Arouse the curiosity of consumers: Don't give out more information than necessary in the ad. Just make the copy interesting and enough to make the readers want more. Keep the ad simple: Excessive design elements and lots of text are things that make your ad difficult to recall. Keep it simple, but do take care to include important details like your company name, logo, tagline, etc. Have a small size file: A fast-loading ad is likely to be more effective, so try to keep its file size low. Design the ad according to context: Your banner ad should be designed in accordance with the design, colors, text, etc. of the site where you are going to place the ad. Make sure that your ad is distinctive and stands out, but does not look loud or out of place. Take professional help: Hire experienced professionals who have the necessary expertise and resources to create impressive banner ads for you. You can search on an online local business directory to find the right online marketing company. A little effort can help you come up with effective banner advertising that brings in increased web traffic and leads for your business. Engage the services of banner advertising Lynnwood experts to create imaginative and effective ads that bring increased web traffic to your website. Article Source: http://EzineArticles.com/?expert=Harveen_Pal Article Source: http://EzineArticles.com/7876479

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Is Social Media Killing Email Marketing?

You will hear a few people suggesting that email marketing is dead. That no one opens emails and with the new Google email category feature in place email marketing is set to decline even further. In this article I am going to discuss why I believe this is not true. Email marketing is still very much alive and I believe that it is becoming more and more important as the tool for building relationships with customers and prospects. Marketing is all about building relationships and the big presence of social media has been perceived as the place to go to build relationships! What better place to be sociable than a social network! However, there are a few very important things to consider and they lead me to believe that email marketing is still the best way to build lasting relationships. There are problems with social media and I shall mention a couple. Distraction Being a social platform the purpose is to create a social buzz and presence and this means that there are so many distractions that can drain your time and marketing effectiveness. If you ignore the distractions and keep to your plan then you will be seen as not interacting and potentially only interested in promoting yourself. If you do get involved and start interacting then you become a slave to the social buzz. It is extremely difficult to do both yourself. If you are attracting global prospects then it is even more difficult to keep a presence on social media 24/7! You really have to outsource it. That then begs the question - who is building the relationship with your prospects? You or someone else? An email campaign is personal. It is you talking to your individual subscriber. No distractions. Who Owns It? The other aspect about social media is that the owner can change the rules at any time. They can ban you or delete your account at will. Since it is a free platform to use it is therefore designed for the purpose of the owner. Email marketing is different. You pay for an autoresponder account and as a customer you command a service for your purposes. Is Email Marketing Dead? Is your email campaign worth something to your subscriber? If you are using your email campaigns for promotion only then you will find that people unsubscribe or they don't bother to open your emails. So you assume it doesn't work any more. In fact email marketing is still extremely effective if you use it for building relationships and providing value to subscribers. If you provide personal help and interact with your subscribers then you will discover that email marketing provides a much more effective means of communication for both you and your prospects. By the way do you dream of earning a sustainable income online? If so then download my brand new free eBook on how to maximize your profits with super fast product creation: Guaranteed ACTION Plan Or visit My Blog for more step by step help. Article Source: http://EzineArticles.com/?expert=Kay_Franklin Article Source: http://EzineArticles.com/7898771

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How To Write Copy That Convinces

I found a great quote today by Robert B. Fleming, he said: There must be some reason why a man must be convinced, while a woman must be persuaded. So what's the difference? Well, I'll let you decide. Today I want to show you something you'll love. If you eliminated all the motives I gave you in an earlier article. You'll be left with a short list of ten or so. Today what I want you to do is ask yourself this question for every motive left on your list. "If this motive were fully experienced by my prospect, would it lead them to buy my product?" As an example, let's say you sell upmarket clothes to women who earn £30k a year or more and these are the motives left on your list. Be In Fashion - Be In style - Be Liked - Be Loved - Be More Beautiful - Be Popular Be Praised and Admired - Be Proud of Possessions - Be Sociable - Be Successful -Be up to Date Enjoy Exotic Tastes - Enjoy Health - Express a Personality - Express Creativity Feel Important - Gain Confidence - Gain Pleasure - Gain Self-Respect - Gain Social Acceptance You look at each motive and ask the question: "If this driver were fully experienced by my prospect, would it lead them to buy my product?" For Example: To be in fashion. Would that be a yes answer? Probably. If so you keep it in the list. Do that with the remaining motives and you may end up with a list like this... Be In Fashion Be In style Be Liked Be Loved Be More Beautiful Be Praised and Admired Enjoy Exotic Tastes Express a Personality Feel Important Gain Confidence Gain Pleasure Gain Social Acceptance Now you have this list, what next? Rank them on a scale of one to five. One is the lowest, five the highest. Then put them in the order of importance based on that scale. When you've done that you'll know what to focus on first in your copy, and in what order these motives appear. So, you may ask, what is copywriting? It is the gentle art of weaving these motives throughout your copy. Can you see how easy this is? Plus how effective it will be once you write like this? Give it a go and I think you'll be amazed at your responses. Also you can use other ways of boosting responses that are easy and fun. You can explore these and more... If you love resources then you can go to http://writelikethemasters.com/free-tools/ Clive Cable is the partner of http://www.writelikethemasters.com an innovate way to write better copy without working hard or taking expensive copy-writing classes Article Source: http://EzineArticles.com/?expert=Clive_Andrew_Cable Article Source: http://EzineArticles.com/7888778

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