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Monday 5 August 2013
Strategic Traffic Building
If you have an online business or are thinking about starting one, then you're already familiar with the idea that traffic to your web site is probably the most important marketing activity that you can engage in. What is particularly interesting, however, is just how little good information there is on how to do this. In fact, the trend is to expect greater results from doing less of what is known to work. Unfortunately, for those who buy into this, it's just wishful thinking. In this article, I want to go back to just one of the fundamental principles and look in greater depth. Online, the smartest thing that you can to build traffic to your web site is to increase the size of your web footprint. This is more important than SEO, keyword density, LSI, inbound links, and so on. Those things things have limited use. They can be a little bit effective, but not much. (In fact, the first three can do more harm than good, but I'll have to save that discussion for another article.) Inbound links can be effective, but if you concentrate on increasing your web footprint, then the links will come. But if you focus your time and energy on getting them, without having the footprint, then it will all have been a waste of time. The most efficient and effective way to build traffic to your web site, however, is to be seen everywhere. And that means that that is where you must devote your time and attention. So how could you do that. What would a plan for making your web site well known on the Web look like? There are an infinite number of possibilities, but here are a few to think about. You could have post to your own blog, guest blog on a couple of other sites, and write articles for a directory. Let's say you wrote one a day for each. That would be 20 pieces of new content every week. Most people don't do a quarter of that. And the posts wouldn't need to be excessively long. Most of your visitors won't have the time to read a lot of text anyway. 400-500 words is ample. You could add social media to that mix. Let's say that instead of guest blogging, you created a podcast. Then you could make it available for smartphones. How long do you think it would take you to create a 5-minute recording? Or, you could create a virtual television channel, and use video to promote yourself through it. Make a list of five tips you want to talk about; discuss each for three or four minutes, add and introduction and some closing remarks, and you have a 20 minutes recording. If you want to build traffic for your online business, then you have to help people to find you. By the way, if you would like to learn more about how to build your list so that you can make your online information business grow, then download my free eBook: Create an Online Information Business Article Source: http://EzineArticles.com/?expert=Bruce_Hoag Article Source: http://EzineArticles.com/7906891
General Information on Traffic Generation
It is quite easy to get a website up and running. You would just need an objective and a suitable developer to work on it. Then buy a domain name and off you go on your cyber spree. However, the truth is getting your website to really work is pretty complex. Amongst other things, your primary concern would be traffic generation. Traffic generation is basically getting visitors for your website. It might seem to be an easy job; however, in reality, it is the nightmare of every website and blog owner. The truth is that traffic generation is necessary because everyone is here for making money. Earning money without having a substantial amount of traffic is impossible. Traffic generation is possible with a number of ways and most of them require investments from your side. Paid traffic generation methods are considered as most effective, however, the nonpaid methods can also be used for driving traffic to your webpage. Google AdWords campaign is the main paid method for traffic generation where the Google AdWords account is used to run a campaign to for traffic generation. You can also expand beyond Google and try other PPC search engines. It will also be less expensive to run your campaign. MSN Adcenter and Yahoo are as good as Google and a whole lot cheaper. Banner advertising is another form of paid traffic generation where banners, buttons, rich media advertising, skyscrapers, etc are a great option. Google AdWords account can be safely used for all these. Press releases are another great option where you send out press releases. A single press release has the potential of reaching thousands of users. This publicity is going to cost you some money, but will guarantee results in the form of more traffic and radio and television appearances. You can also target specific groups through a rented list and send postcards, etc to them through email. On the other hand, traffic generation is also possible completely free of cost. Over the longer term, these free traffic generation methods are considered more effective. Articles are one such method that has a lasting impact on the number of visitors you get. You can write articles about the subject with appropriate keywords and submit them to different article directories. This automatically generates more visitors as well as increases the ranking of your webpage in search engines. A blog is another great way to direct traffic to your website, which is very cheap to free. Content rich articles on your blog will do wonders to the traffic you get. Since blogs have an ever-increasing popularity, there is no way this is not going to work for you as long as you put forth the effort. Trading links is also a good option, which is again free of cost. Commenting on high traffic blogs and including links to other blogs on your posts is surely getting you to the top. Viral videos on YouTube and affiliate programs are also free ways of getting more traffic. Traffic generation is difficult, but is not impossible. With the right kind of strategy and approach, any business can do that. Do you want top of the line Business/Marketing Tips for free? Visit my site for unbelievable "free" offers and even register for an email when new information is posted. http://www.JeremyABarker.com See you there! Article Source: http://EzineArticles.com/?expert=Jeremy_A_Barker Article Source: http://EzineArticles.com/7911848
What Are Print Management Companies?
Strategic Tips That Ensure You Successful Banner Advertising
Is Social Media Killing Email Marketing?
You will hear a few people suggesting that email marketing is dead. That no one opens emails and with the new Google email category feature in place email marketing is set to decline even further. In this article I am going to discuss why I believe this is not true. Email marketing is still very much alive and I believe that it is becoming more and more important as the tool for building relationships with customers and prospects. Marketing is all about building relationships and the big presence of social media has been perceived as the place to go to build relationships! What better place to be sociable than a social network! However, there are a few very important things to consider and they lead me to believe that email marketing is still the best way to build lasting relationships. There are problems with social media and I shall mention a couple. Distraction Being a social platform the purpose is to create a social buzz and presence and this means that there are so many distractions that can drain your time and marketing effectiveness. If you ignore the distractions and keep to your plan then you will be seen as not interacting and potentially only interested in promoting yourself. If you do get involved and start interacting then you become a slave to the social buzz. It is extremely difficult to do both yourself. If you are attracting global prospects then it is even more difficult to keep a presence on social media 24/7! You really have to outsource it. That then begs the question - who is building the relationship with your prospects? You or someone else? An email campaign is personal. It is you talking to your individual subscriber. No distractions. Who Owns It? The other aspect about social media is that the owner can change the rules at any time. They can ban you or delete your account at will. Since it is a free platform to use it is therefore designed for the purpose of the owner. Email marketing is different. You pay for an autoresponder account and as a customer you command a service for your purposes. Is Email Marketing Dead? Is your email campaign worth something to your subscriber? If you are using your email campaigns for promotion only then you will find that people unsubscribe or they don't bother to open your emails. So you assume it doesn't work any more. In fact email marketing is still extremely effective if you use it for building relationships and providing value to subscribers. If you provide personal help and interact with your subscribers then you will discover that email marketing provides a much more effective means of communication for both you and your prospects. By the way do you dream of earning a sustainable income online? If so then download my brand new free eBook on how to maximize your profits with super fast product creation: Guaranteed ACTION Plan Or visit My Blog for more step by step help. Article Source: http://EzineArticles.com/?expert=Kay_Franklin Article Source: http://EzineArticles.com/7898771
How To Write Copy That Convinces
I found a great quote today by Robert B. Fleming, he said: There must be some reason why a man must be convinced, while a woman must be persuaded. So what's the difference? Well, I'll let you decide. Today I want to show you something you'll love. If you eliminated all the motives I gave you in an earlier article. You'll be left with a short list of ten or so. Today what I want you to do is ask yourself this question for every motive left on your list. "If this motive were fully experienced by my prospect, would it lead them to buy my product?" As an example, let's say you sell upmarket clothes to women who earn £30k a year or more and these are the motives left on your list. Be In Fashion - Be In style - Be Liked - Be Loved - Be More Beautiful - Be Popular Be Praised and Admired - Be Proud of Possessions - Be Sociable - Be Successful -Be up to Date Enjoy Exotic Tastes - Enjoy Health - Express a Personality - Express Creativity Feel Important - Gain Confidence - Gain Pleasure - Gain Self-Respect - Gain Social Acceptance You look at each motive and ask the question: "If this driver were fully experienced by my prospect, would it lead them to buy my product?" For Example: To be in fashion. Would that be a yes answer? Probably. If so you keep it in the list. Do that with the remaining motives and you may end up with a list like this... Be In Fashion Be In style Be Liked Be Loved Be More Beautiful Be Praised and Admired Enjoy Exotic Tastes Express a Personality Feel Important Gain Confidence Gain Pleasure Gain Social Acceptance Now you have this list, what next? Rank them on a scale of one to five. One is the lowest, five the highest. Then put them in the order of importance based on that scale. When you've done that you'll know what to focus on first in your copy, and in what order these motives appear. So, you may ask, what is copywriting? It is the gentle art of weaving these motives throughout your copy. Can you see how easy this is? Plus how effective it will be once you write like this? Give it a go and I think you'll be amazed at your responses. Also you can use other ways of boosting responses that are easy and fun. You can explore these and more... If you love resources then you can go to http://writelikethemasters.com/free-tools/ Clive Cable is the partner of http://www.writelikethemasters.com an innovate way to write better copy without working hard or taking expensive copy-writing classes Article Source: http://EzineArticles.com/?expert=Clive_Andrew_Cable Article Source: http://EzineArticles.com/7888778
How Blog And Email Marketing Differ
A lot of people want to lump blog marketing and email marketing together. Even though they have some similarities, they are different. The way you market your product or service is different depending on whether you are using your blog or sending an email to your list. Some people use both forms of marketing while others only use one. When you use your blog to promote a service or product it is called blog marketing. You use your blog to get the word out about a product that you are recommending. You need to attract traffic to your blog so people can see the product you are selling. There are many ways to drive traffic to your blog. You can exchange links with other relevant blogs. You can also leave comments on relevant blogs with a link back to your blog with the hope that people will come visit your blog. You can also use paid advertising. You need to ensure that you are constantly providing new content on your blog so you will continue to attract repeat visitors. When you send an email to your list describing a product or service then you are doing email marketing. You can get people on your list by offering a free give-away in exchange for their email address. Typically, you will put links to your products and affiliate links in your email. In order to retain the people on your list, you need to provide great content to your list as well. You can provide free resources, free books, relevant news or free tools to your list to keep them engaged. Even though blog marketing and email marketing are similar, there are many differences. When you are doing blog marketing, you include what you are selling in your blog post. For email marketing, you send an email to your list. People are part of your list because they have opted in based on some give-away that they received in exchange for their email address. With blog marketing, the people have to come to you to see the offer. With email marketing, you send the offer to your prospects. Whether you want to employ blog marketing or email marketing, you can achieve the goals you have set. There is work associated with both methods and this is not a "get rich quick" scheme. Online marketing takes persistence and consistency. If you continue to offer value to your customer, more visitors will visit your blog and more people will join your list. Visit The Online Newbie if you are interested in learning more about Adrienne Dupree or starting an online marketing business TODAY to get out of the rat race, take control of our own destiny and stop trading time for dollars. Article Source: http://EzineArticles.com/?expert=Adrienne_Dupree Article Source: http://EzineArticles.com/7910717
How Blog And Email Marketing Differ
A lot of people want to lump blog marketing and email marketing together. Even though they have some similarities, they are different. The way you market your product or service is different depending on whether you are using your blog or sending an email to your list. Some people use both forms of marketing while others only use one. When you use your blog to promote a service or product it is called blog marketing. You use your blog to get the word out about a product that you are recommending. You need to attract traffic to your blog so people can see the product you are selling. There are many ways to drive traffic to your blog. You can exchange links with other relevant blogs. You can also leave comments on relevant blogs with a link back to your blog with the hope that people will come visit your blog. You can also use paid advertising. You need to ensure that you are constantly providing new content on your blog so you will continue to attract repeat visitors. When you send an email to your list describing a product or service then you are doing email marketing. You can get people on your list by offering a free give-away in exchange for their email address. Typically, you will put links to your products and affiliate links in your email. In order to retain the people on your list, you need to provide great content to your list as well. You can provide free resources, free books, relevant news or free tools to your list to keep them engaged. Even though blog marketing and email marketing are similar, there are many differences. When you are doing blog marketing, you include what you are selling in your blog post. For email marketing, you send an email to your list. People are part of your list because they have opted in based on some give-away that they received in exchange for their email address. With blog marketing, the people have to come to you to see the offer. With email marketing, you send the offer to your prospects. Whether you want to employ blog marketing or email marketing, you can achieve the goals you have set. There is work associated with both methods and this is not a "get rich quick" scheme. Online marketing takes persistence and consistency. If you continue to offer value to your customer, more visitors will visit your blog and more people will join your list. Visit The Online Newbie if you are interested in learning more about Adrienne Dupree or starting an online marketing business TODAY to get out of the rat race, take control of our own destiny and stop trading time for dollars. Article Source: http://EzineArticles.com/?expert=Adrienne_Dupree Article Source: http://EzineArticles.com/7910717
Saturday 3 August 2013
5 Questions and Answers To Grow Online Business
To do successful online business, it is important to clear certain facts & figures. Here, I have taken 5 most common, yet important questions related to online business growth and have answered them in the easiest & simplest way. Have a look at them and find what your business requires to become successful.
1st Question: Before setting online store, what does small business owners must know?
The very first aspect that every business owner must know is whether a niche is created and product line is established or not. It is important to do thorough research work on the products/services and then go ahead with a proper planning. For example- if you are into clothing business and planning to launch an online store, then start with research on the products, competition, and target market. In present world, there are countless online garment retailers, who have already established a strong foothold in the market, so if you have to match with the competition, make sure that your product line is unique otherwise this place would ideally not get you good profits.
Secondly, you ought to be ready with the technical resources like, platform choice, payment systems, analyzing sales, & tracking clicks. Along with this, to check SEO efforts & manage social media profiles is also important.
2nd Question: How should I go ahead with website designing?
To design e-commerce websites, it is good to take help of website designers, who have a real experience in this domain. The look and feel of the website plays a very crucial role in online business. The designing & structuring matters a lot on the user's experience, therefore, make its usage, navigation, & checkout as simple as possible.
Tip: Once you are ready with your e-commerce site, you have to make sure that you 'test it', 'test it', & 'test it'.
3rd Question: Is PayPal a workable option for money collection?
PayPal is a trusted payment system and there is no harm in getting started with it. It easily integrates with websites and in fact, users trust its payment system.
4th Question: After set up, what should be done to promote the online store?
Marketing is a simple solution to promote the online stores. Here SEO and social media marketing is what you have to concentrate upon solely. However, remember that you have to focus on solid SEO strategy; otherwise, the competition would kill your business. It is important to develop a strategy that focuses on long-term revenues other than short-term profits.
5th Question: Is there anything important that i must know before starting online business?
You will get customers at your e-commerce site only when they will get a good deal. For e-commerce sites, e-mail marketing holds great potential, so use it completely. Whenever a customer buys from your site, save their contact information, as it would help you in growing, send a message of thanks, ask for product feedback, or send them coupons, and this would aptly work.
Kritika is a young avid blogger having an expert hand over SEO writing and web content. Working as a creative writer with Innomax Media-Singapore, she has written several articles & blogs on topics like Website designers, web development, search engine optimization, mobile application development, E-commerce websites, social media marketing and other online marketing activities.
Article Source: http://EzineArticles.com/?expert=Kritika_Harjai
Article Source: http://EzineArticles.com/7890761
Generating Passive Income From A Newly Launched Website: Mistakes You Must Avoid
Most webmasters are making a decent passive income from their websites and blogs. These internet platforms are highly rewarding once they start generating traffic from the search engines like Google, Bing and Yahoo. Anyone can launch a website, start working on it right away and make money out of it. Here, you will discover the facts about a brand new website intended for making money and the mistakes every webmaster must be very careful about while monetizing the newly launched website.
Generating Passive Income From A Brand New Site: 5 Mistakes You Must Avoid
These mistakes discussed here can ruin your website's future prospects and cease the growth as a new name in the World Wide Web. You can easily avoid these mistakes, act smart and maximize the earning potentials. Just follow the steps and you will find how the small tweaks are effectively changing the scene of a newly monetized website.
#1 Don't Insert Ads On The Very First Day!
A new website is extremely vulnerable. The search spiders start crawling the pages and get them indexed one by one. At this stage, you should be very careful about inserting an ad unit. Experts say, you should take at least a couple of weeks before inserting even a single advertising unit or banner on your website. Let your website indexed, get some reputation and then you can simply put the monetizing units to convert your traffic.
#2 Avoid Using Too Many Ad Networks
You should always be aware of the risks of using multiple ad networks on the same page and very close to each other. This can lead to immediate termination of your account. Keep it simple, you can definitely choose 2/3 networks to use on your website, but use them carefully so that they do not conflict the codes or placements.
#3 Over-Optimization Could Be Damaging
Another crucial factor is optimization of these advertising units. Over optimization can be extremely damaging and may lead to de-indexing and other severe problems. A new website needs proper optimization and placement of the ad units, but over-optimization will get you nowhere. Take some time, do plenty of research before you set the advertising units on place.
#4 Avoid Pop-Up Ads On A New Website
Pop-up ads are extremely annoying for the website visitors. A new website when starts receiving some traffic, these pop-up scripts can simply end the prospect right away and you may never be able to restore the traffic flow anytime soon. Even for an established, years-old website, these ad types are not recommended and for a new site, these could be fatal!
#5 Don't Make The Script Too Noisy
Finally, you should keep your website simple and clean. Avoid being too noisy with different monetizing scripts, codes and add-ons. You need to place the advertising units very carefully; you won't make more money if you have more ads. Rather, you will be maximizing the profits with advertising units in the right place.
Generating passive income from a brand new website isn't that easy as it seems. You will need to put time and effort to get something out of a newly launched blog or website. Join Passive Income Formula now to explore one of the most powerful online passive income generators ever. You can start making money tonight!
Article Source: http://EzineArticles.com/?expert=Tarence_Wade
Article Source: http://EzineArticles.com/7907501
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